It’s very clear that dropping a blogger into a traditional news organization and putting him or her in the last cubicle on the left, next to the kid with the Star Wars toys, is not the best way to do it…I think it’s important the newsroom ultimately be a place where this person lives. This person needs to be of the newsroom. He or she should have support of an editor-level person. Also, you’ve got to have a buy-in from the executive team, as well. It can’t be something like, ‘Well, this is a newsroom experiment.’
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Matt Thompson, director of NPR’s Argo Project
(12 reasons the Argo Project will sail on — and some things NPR learned from the pilot - Nieman Lab)